I believe the reason artists and business people have experienced division over the years, is because artists deal with the 'intangible' and business people deal with the logical.
Back to my red and green apple theory. When artists, the green apples of society, are struggling and living out of the perverbial box, it has been my experience that the red apples view them with an element of caution! Artists tend not to live life in the manner that society has perscribed, often pointing out that real fulfillment comes from much more than financial and material gain.
However, if a green apple breaks through the societal barrier and becomes well known - it has also been my experience that the red apples will go out of their way to have that artist as part of their social circle!
With hindsight, I can now see that although some of the business people I spoke with back in the nineties understood the basic concept of my plan for Reed Productions. I don't believe they understood the intangible element of my art work. I say mine, because this is my story. The same could apply to many other artists/creatives.
Given that my real love is portrait painting, I understand what it is to 'get under someone's skin' to tap into the intangible. The problem I came up with in 1997 was trying to tell logical business people how the intangible element in a simple water colour could produce in itself an intangible emotion in the viewer.
Here are two examples of simple water colours where the intangible is present.
This one of Bumble says so much more than just golden labrador.

And this little sketch of baby Yannis in Brittany last September says a lot.

From 1997 til 1999 I tried many different things. Given my experience working with interior designers, and my relationships with printers, one would have thought that I could have made a real headway into the Hotel industry. After, all every hotel you go into, has prints in their rooms, hallways, etc, but it didn't happen.
Tomorrow back to Christeve the Cat....and how this little angel who was living with me, became the centre of my artowrk.
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Also tomorrow another amazing synchronicity that occurred yesterday when I was returning to London.
Carpeting people come tomorrow to measure, and so hopefully it wont be long before I have the flat up and running.
A Bientot

Hi Green Apple,
As a Russett Apple, containing but camoflaging my red and green (which when mixed make a sort of russett) I think it's not just that the red apples view the green with caution, but with fear. That they, the reds, will be put in touch with their suppressed green aspects, and realise that true fulfilment is not through their current redness. But to let go of that belief is truely frrrrrrightening. Look at the current credit crunch, and the collapse of redness. Governments are being urged to get us back into the red, by rescue packages, eg rescue the car industry, rather than welcome the reduction in cars. (Yes, I know about the unemplyment, etc, that's an other issue.)
So, as you say Janet, the reds do welcome the greens into society, because they (reds) may get just a little (not too much, please) of greeness into their lives. But to stop you greens being too frightening, you mustn't be too outrageous. And the green mustn't make too much money out of their creativity (eg Damian Hirst) because that's red territory.
I could go on.....
Your russet & philosophical friend and admirer.
Tony